By Nico Strydom
Millennials are those who belong to the demographic generation (Generation Y), i.e. people born between 1981 and 1996.
This generation is often stigmatised as lazy, egotistical and self-righteous. Millennials grew up in a world of technology and this is often offered as a reason for their search for instant gratification.
Technology is also the reason why millennials enter the workplace with other ideas than their predecessors. Thanks to technology a few clicks of the mouse open up a profusion of work opportunities, a CV can be sent, an interview can be held online and work can be done online easier than ever before.
Millennials now make up more than 50% of the workforce and the group therefore has a big influence on, inter alia, the workplace culture. Amongst other things the generation feels a need for more flexibility in their work to enable them to structure their lives as it suits them. A sound work-life-balance is therefore also important. According to research more than 50% of millennials already have children and want enough time at their disposal to spend with family and friends.
This generation is also often opposed to the traditional concept of office work. They also want to work remotely and have flexibility. To this generation their work is part of their lives and for this reason balance and flexibility are very important to them. Personal wellbeing is high on this generation’s priority list and millennials will very easily seek other work and change jobs if they feel their wellbeing is not taken into consideration or promoted by their current employer.
Research has found that millennials appreciate workplaces with cooperation and that are performance-oriented. They also like environments where they can be creative. It must be a positive environment where there is also time for fun and where there is constant feedback. Millennials like to feel that they have an opportunity to develop, that they are influential and make a full contribution.
It has also been found that the generation wants transparency when it comes to remuneration, rewards and career decisions. Millennials also want to feel that they are their own masters by taking responsibility, by determining their job satisfaction themselves and by knowing that their development is determined by what they do and contribute every day.
Digital Pulse PwC: https://www.digitalpulse.pwc.com.au/millennials-five-generations-workplace/